COVID-19 and the Retail Industry – The Agenda for Business Leaders


In this paper, Alan Treadgold and Jonathan Reynolds offer their appraisal on what will be the ongoing effects of the global pandemic on the retail industry, how the sector is likely to emerge into the ‘next normal’ and the agenda items for retail business leaders to focus on in order to survive and deliver success in environments that will continue to be defined by transformative change and extreme uncertainty.

The themes in this paper are explored more fully in Alan and Jonathan’s book “Navigating the New Retail Landscape: A Guide for Business Leaders”, published by Oxford University Press in a second fully revised edition in November 2020.
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