About Us

All members of Candezent Advisory are highly experienced experts with strong track records and deep, proven expertise. Our members include former Partners in global management consultancies, senior marketing and commercial executives from blue chip companies, senior advertising and communication agency executives, business school academics and industry analysts.

Our skills and experience combine to embrace corporate, digital and customer engagement strategy design through to effective implementation.  Of course, we have robust tools and processes but, above all, we bring deep expertise and experience, coupled with a relentless curiosity to find better solutions to our clients’ challenges.

Alan Treadgold

Alan
Alan Treadgold

Alan is a specialist in retail and consumer products industries with a focus on business strategy, customer engagement, go-to-market strategy, digital transformation and future landscape analysis. He has been CEO of IdeaWorks, WPP’s retail network in Australasia, Head of

Retail with Leo Burnett in Australia, UK and North America, Partner and Global Retail Lead for PA Consulting in London and Director of Retail Strategy with PWC Australia.

Clients have included Samsung, Subaru, Hyundai, Mercedes, Caltex, BP, 7-11, Homebase, Bunnings, Westfield, Walgreens, Walmart, Unilever, P&G and Boots. He is a member of the Advisory Board of the Institute of Retail Management at Said Business School, Oxford and is an NED for several businesses.

Jonathan Spence

jonathanspence
Jonathan Spence

Jonathan has extensive experience as a marketing and commercial director across a wide range of sectors. His passion lies in helping companies/brands be customer centric and grow through insight, fresh thinking, proposition development, innovation and having a clear purpose.

Jonathan’s mantra is that “winning brands see the world differently”.

He has worked with such companies/brands as Bang & Olufsen, Dixons, Laphroaig, Manchester Airports Group, Travelodge, World Duty Free, Immediate Media, the Money Advice Service, Stolichnaya and Hyundai (for whom he transformed the brand and changed the market with the Five Year Warranty).

Gwen Morrison

Gwen Morrison
Gwen Morrison

Based in the USA, Gwen ran WPP’s Global Retail Practice for nearly twenty years and she has helped numerous companies grow through meaningful customer engagement and activation across formats, platforms and experiences.

She is particularly excited by the intersection of retail and technology to envision the future of global retail.

As a commerce trends expert, Gwen identifies issues critical to retailers and brands to help inspire their future strategies. She has written about retailing trends in the Harvard Business Review and The Robin Report, whilst also serving on the editorial board of Journal of Brand Strategy. Gwen serves on the Advisory Board of Fashion Group International (FGI).

Seamus O’Farrell

seamus
Seamus O’Farrell

Seamus has over thirty years experience of brand communications, including being a director for such leading advertising agencies as Leo Burnett and BBH. He has co-founded a new agency called Ancient & Modern, with clients including Unilever and Knight Frank.

He is passionate about creating more relevant and impactful communications through a behavioural lens, Combining complementary thinking from the behavioural sciences (Kahneman, Damasio, Ekman et al) and from the marketing sciences (The Ehrenberg-Bass Institute, Binet and Field), Seamus has amongst others, I have developed a simple model to guide development of brand and communications strategy.

David Weavers

David Weavers

A customer focused retail specialist with senior executive level experience in a range of commercial and operational roles, David has led and implemented strategic transformational change programmes across different formats, categories and services.

David believes in the importance of linking strategic intent to a discipline of execution through people, processes, digitalisation, and operations. He has a deep knowledge of ‘end to end’ supply chains and is recognised for his innovative thinking, agile approach, and ability to close the ‘execution gap’.

Following corporate life with Tesco and WHSmith, David has consulted for such clients as Celesio, HEMA/KPMG, HMV, Karstadt, M&S, Musgrave, Poundland, SPAR, and Wolseley.

Ian MacGarrigle

ian
Ian MacGarrigle

Ian has over thirty years’ experience working within the UK and international retail sector as a journalist, editor, publisher and as founder and director of the World Retail Congress. 

He helped launch leading UK trade publication Retail Week, and developed a range of initiatives that have become key industry events, including the Retail Week Conference and the Retail Week Awards. 

In 2007 he launched the World Retail Congress, which brings together over 1,300 senior retail industry executives each year. His many years experience of commenting and analysing retail means that Ian has extensive contacts and knowledge of the global retail industry and is a regular speaker at retail events around the world.

John Hirst

John Hirst

John has a keen appreciation of retail strategies, demands and opportunities globally and in particular in Asia where he spent 25 years.

His most recent role being as a director for the Singapore Retailers Association (SRA), where he led the Retail Transformation Task Force, represented the SRA at the Federation of Asia-Pacific Retailer Association and introduced research and analytical services.

Now back in the UK, John has recently established the Ministry of Retailing to help retailers transform in the digital world.

Alexey Filatov

Alexey Filatov

With a deep knowledge of the Russian retail market, Alexey is the founder and managing director of the Business to Business Conference Group (BBCG) and Retail Academy.

Established twenty years ago, the BBCG provides a comprehensive analysis of the Russian retail market and has brought together over 30,000 leaders to discuss best practice and strategic vision since its launch.

He is also an Associate Professor and Head of the Retail and Marketing Specialisation at MGIMO.

Jonathan Reynolds

jonathan reynolds
Jonathan Reynolds

An expert on retailing, Jonathan is Professor of Retail Marketing at the Oxford Said Business School and also heads its Institute of Retail Management. 

He has undertaken significant research, written extensively and advised many companies/trade associations about retail trends, with a particular emphasis on the ways in which technology, innovation and retail combine to digitally transform organisations.

Jonathan’s knowledge of omnichannel retailing is made highly relevant for executives in today’s volatile world by his expertise in using scenario planning to create different futures and so deal with market uncertainty and change.

Terry Greenwood

terry
Terry Greenwood

A highly experienced retailer, Terry has worked in UK and international roles for Dixons Stores

Group, where he was a Director and member of the Group Executive, Joint Managing Director for Eldorado (£6 billion turnover business in Russia),  Managing Director of Omnisource, a global sourcing and supply business with turnover of £800m and Group Purchasing Director responsible for an £8 billion spend.

He has also worked for Tesco as European Commercial Director for Consumer Electronics, creating a £1.5 billion business and recently, he has undertaken consultancy projects for a leading furniture retailer, a new retail proposition from China and a number of other businesses, in addition to starting several of his own companies.

Hayden Sutherland

Hayden sutherland
Hayden Sutherland

With over twenty five years experience with digital technologies, Hayden has worked on projects for a range of leading brands, including Nestlé, RBS, The Metropolitan Police, Philips, Money Advice Service, Abellio, River Island, All Saints and Sainsbury’s.

He has also won a number of  awards including the British Interactive Media Association award for best Financial Services website. After working for leading agencies and directly for clients, he set up his own Digital Strategy & Marketing consultancy called Ideal Interface, which has grown substantially with its holistic digital offering and Google partnership.

Stuart Harker

stuart harker
Stuart Harker

Stuart was a Consulting Partner with PWC in its Retail and Consumer Goods, Strategy and Operations practice for twenty five years, PwC Global Retail and Consumer Goods Advisory Leader for over ten years and led the Australian practice for over 20 years. He also led the Supply Chain and Procurement practice and was a global subject matter expert in retail operations, digital, technology, merchandising and performance improvement.

A frequent keynote speaker at conferences and a regular media commentator, Stuart is currently the Chairman and Non-Executive Director of two successful start-up companies in the Fintech and Retail sectors and on a number of Advisory Boards for major private organisations.

Nathan Mayatt

nathan mayatt
Nathan Mayatt

Nathan is a specialist in organisational design, recruitment and people development. He has over twenty years experience in helping companies to create and manage flexible workforces capable of delivering new products and services, higher levels of customer service, quicker time to market, greater adaptability, overcome bandwidth constraints and rapidly deploy specialist skills through dynamic working. A lot of Nathan’s work involves helping organisations to identify and overcome internal constraints to creating more flexible, skilled and responsive workforces.

His clients have included Bain, McKinsey, Accenture, Amazon, eBay, Google, National Grid, Advent, BSB, Tesco, CarWow and Innocent.

Diana Cawley (Associate)

Diana Cawley
Diana Cawley

Diana is Managing Director for ProximityWW in Dusseldorf and Associate for Candezent Advisory.

Diana is a specialist in understanding the consumer decision journey through to the final moment of purchase and loyalty. She has led work with some of the world’s most admired retailers and brands, including Tesco, Lloyds Bank, Mondelez, Coca Cola, Unilever, Samsung and Exxon Mobil.

She has held senior leadership roles with marketing services businesses that cover half the world’s population. Her roles have included Global Head of Retail for Cheil (Samsung), CEO of Asia Pacific for Geometry and MD of Arc UK before her current role with ProximityWW in Germany.

Before returning to Europe in 2020, Diana lived and worked in Asia for almost 10 years – in Beijing, Hong Kong, Shanghai and Seoul, leading developments in mobile and social commerce for many of the world’s leading marketing companies. Her understanding of how to use digital systems and communications technology to activate sales across the world’s major markets includes both Western platforms and BAT in China.