A recent survey of 6,000 people in six European countries by Worldline found that consumers are most concerned about the rising cost of living. As a result, 56% are buying less online, even though 77% still shop online more than once a month.
Despite these challenges, European consumers are still keen to embrace new technologies that enhance their shopping experience. The survey also found that online shoppers are in favor of personalization and are increasingly turning to subscription services for convenience, value, and personalized product recommendations.
With cross-border online sales on the rise, flexible payment options have also become imperative.
Overall, the survey results suggest that European consumers are still shopping online, but they are becoming more cautious and price-sensitive. E-commerce businesses need to adapt to this changing landscape by offering personalized experiences, flexible payment options, and subscription services that provide value and convenience.